The idea is that you should always choose a color with a little "dirt" in it. That's to say, a slight bit of beige or grey in the paint formula so that the effect is softer. This is because the light in the room and the four walls reflecting off of each other intensify the color and can come off really garish (i.e. school bus yellow, lollipop orange, bubblegum pink). Maybe those are great for an accessory or pillow for a pop of color...but not the whole room.
There are a lot of pretty rooms that illustrate this on the Martha Stewart Paints website.
For example:





Here again the paint chip probably looks like a muddy gold-beige, but the effect in the room is a wonderful glowy yellow.

I've heard many funny stories about Pepto Bismol pink walls and the like, but it just goes to show that selecting paint colors off of a tiny square chip can be quite difficult. Here is a great tip to keep in mind when selecting a color.
Have a wonderful weekend! I'm off to High Point tomorrow and will be back next week with pictures and inspiration.

I absolutely love that first image, and the last one. I have two sets of black bookcases in my family room that I'd love to add backs to one day - and then paint them a bright turquoise! And I'm with you - I don't care who designed that orange chair, it has to go! Ha!
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